Plain whitee Ts Hey there delilah( secondary research)

Cold play Fix you(secondary research)

MY primary research for Ancillary

Wednesday, 11 November 2009

Questionnaire Analysis

I asked people aged fifteen to seventeen what kind of music they are interested in. Most people said they like hip-hop,jazz and RnB but when i asked people aged twenty and above the responded with classical, rock, jazz so from there i found out people from fifteen to twenty tend to like more mordent style of music like hip-hop and RnB and the the older people like twenty-five and above tend to like the olden day music such as classical, rock and jazz.
I asked people what location will most attract them to a music video, I asked person A  and he replied with a with i would like the location to be a beach. I then asked person B and the responded with an urban centre. I then went on and asked Person C and he said Iceland or a dessert, I then asked person D and he said a dance stage. person E recommended me to make my location some sort of a fantasy world. Person E said the location that will most be attractive to him in a music video is some where in Bristol. from all these location i received it was really hard for me to pick the correct location that will interest my target audience from a long thinking i decided to make my location on the road side and also a performance stage.
From reading how much people spend on music cd i found out that most people spent between £10-20 and surprisingly the people that spend the most money are age twenty and above i think this is because they have a job so thier spending power is more than teenagers the younger generation which is fifteen to twenty spend about £10 on a cd or they just download the track from the internet.

From my questionnaire i realised most people aged fifteen to twenty buy their music from hmv or the internet and people aged twenty and above buy their cd from amazon, ebay and others i think the older group buy their music from most online shops because they do not have time to go out and buy their luxury because of work so they buy it online which saves them the time having to go to the shop the buy the cd

From this analyses i have decided to target my product at fifteen to twenty years old this is because i can reach a much larger audience and also because my age group know the artist which am going to use i feel is more likely that they will enjoy or like my product. this will make my content very relative to my audience.  
 

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