Props

The props i will need to complete my music video are: white garment, a stage with a microphone, a video camera. i will also need different colour lightening, cars. i will need all these props in order for my video to be a success

Secondary Research (Cold Play) And (Plain white ts)

Cold play fix you


I made a secondary research on a band called cold play on one of their music videos. I am going to talk about the different effects they use to make the video a success. First the video started on the street as the main singer is walking and singing at the same time at this moment the mood is calm and the singer is singing very slow and the camera transaction gets faster, then we see the street lights overshadowing the dark atmosphere, the colour of the lightning was red which o thought was really well presented because the song lyrics is about love and the colour red signifies love. Then there is a medium close up shot of the singers face this shows the audience the emotions he going through buy looking at his face. whiles the song gets faster the vocal singer starts running which really relates to the pace of the song as all the instuments mixes in his vocal voice, as he is running he walks throug a door then on the stage, then we see a close up of his face on the stage and also a long shot of him on the stage. I think the long shot was done to show the audience his surroundings. the colour on the sage was red the same colour that was seen whiles the main singer was on the street, which i think tell the audience the emotions that he was going through hasn't changed. As the song is ending all the instruments fades out and its just left with the vocla singer, which i taught was very good because it become emotional when the lead singer was only singing without intrument at the background.

By watching this music videos there are couple things i would do similar in my music video i will take the main singers facial expression and the way he acts in the video because the song is about love and the way shows compassion in the video is he remains calm and also the starting instrumental goes well with the way he is acting i will use the same calmness as my music video is about love as well.

Plain white ts

The music video starts off with a split scene of the main vocal singer and a girl. As the split scene is still going on there is a close up of the main singers face and the girls face, then there is a long shot of both of them to show their surroundings, the main singer is in an empty room sitting on a chair playing the guiter and the girl is on the street. the split screen stop and only the girl appear on the screen going up the stairs then there is a quick transaction to the main singer playing his quiter with a close angle shot of his face to show the emotiona he is going through. then the split screen starts again. I really like the idea of ther split screen because the lyrics is like a story and the girl is acting it out whiles he is singing. The street lightning is very relevant because the song is about love and red street light represents love. There is another close up of the main singer face while he is singing the high notes, this is a good camera angle because from the emotion he is going through because it draws the listeners or the audience in the song which makes the audience feel emotional to.

i will use the shot of the road (mis en scene) on my video but it ill be difficult to spot it because of the snow and also i will be using one location for main singer to be at all the way through the video, i think this really good because it allow the audience to focus on the singer well as the camera is at the same place on thing i will not use from this video is the scenes of the in different location because i didn't want it to look like a duplication of plain whites video.

Conventions Observed

From looking at the two music video they both have some similar convention example by listening to both of them the two music video is about love and they both have the same way of showing this through a said facial expression, they both also use bright colours the make the video look attractive. the two music video also carry out some series of the same camera angle shots example, there is a very close up shot of the vocal singer face whiles they are singing, there is also a low angle shot of the girl at the train station and there is a low angle shot of the main singer when he was on stage singing, and also at the start of both video they both started the song with a slow beat

Questionnaire Analysis

I asked people aged fifteen to seventeen what kind of music they are interested in. Most people said they like hip-hop,jazz and RnB but when i asked people aged twenty and above the responded with classical, rock, jazz so from there i found out people from fifteen to twenty tend to like more mordent style of music like hip-hop and RnB and the the older people like twenty-five and above tend to like the olden day music such as classical, rock and jazz.

I asked people what location will most attract them to a music video, I asked person A  and he replied with a with i would like the location to be a beach. I then asked person B and the responded with an urban centre. I then went on and asked Person C and he said Iceland or a dessert, I then asked person D and he said a dance stage. person E recommended me to make my location some sort of a fantasy world. Person E said the location that will most be attractive to him in a music video is some where in Bristol. from all these location i received it was really hard for me to pick the correct location that will interest my target audience from a long thinking i decided to make my location on the road side and also a performance stage.

From reading how much people spend on music cd i found out that most people spent between £10-20 and surprisingly the people that spend the most money are age twenty and above i think this is because they have a job so thier spending power is more than teenagers the younger generation which is fifteen to twenty spend about £10 on a cd or they just download the track from the internet.

From my questionnaire i realised most people aged fifteen to twenty buy their music from hmv or the internet and people aged twenty and above buy their cd from amazon, ebay and others i think the older group buy their music from most online shops because they do not have time to go out and buy their luxury because of work so they buy it online which saves them the time having to go to the shop the buy the cd

From this analyses i have decided to target my product at fifteen to twenty years old this is because i can reach a much larger audience and also because my age group know the artist which am going to use i feel is more likely that they will enjoy or like my product. this will make my content very relative to my audience.